GoPro Tumbles On Polaroid Litigation, Suing Company Assures GoPro Copied 'Important Design Elements'

• Shares of GoPro Inc GPRO were trading down more than 2.4 percent on Tuesday afternoon, after the company that makes Polaroid devices sued the action-camera maker on Tuesday.
• The maker of Polaroid cameras is arguing that GoPro’s new cube-shaped camera is a rip-off of the Polaroid Cube, launched almost two years ago.
• Benzinga contacted the suing company for comment. Find them attached below

GoPro launched its latest action camera, the Hero4 Session about four months ago. The beautiful, small, cube-shaped camera had great reception among the public. However, the company that owns the rights to manufacturing Polaroid cameras is now arguing the Hero4 Session is a rip-off of its Polaroid Cube camera, released 18 months before GoPro’s latest device.

In a lawsuit filed Tuesday, C&A Marketing Inc. alleged that the Hero4 Session infringed one its patents for the shape (and functionality) of its camera, which it had obtained in May of 2015. Apparently, C&A Marketing is asking not only for GoPro to stop selling and distributing the Hero4 Session, but also for all of the profits made from it to date.

Benzinga contacted C&A Marketing for comment. Chaim Pikarski, Executive Vice President responded assuring that the company believes “GoPro has infringed the patent for the design of the Polaroid Cube.”

The EVP told Benzinga that C&A Marketing has “filed a complaint for patent infringement with the United States District Court in New Jersey,” adding that the company “invested considerable resources in the design and development of a unique product with the Polaroid Cube.”

“The product’s design is much of what makes it distinct,” he continued. “It has rounded edges, a slightly recessed lens and a single button on top - all important design elements, all used as well by GoPro for its Hero4 Session.”

Disclosure: Javier Hasse holds no positions in any of the securities mentioned above.