Market Overview

Facebook 'Instant Articles' Debut: What Do Readers Think?

Facebook 'Instant Articles' Debut: What Do Readers Think?
Related FB
Looking Beyond Q3, Twitter's Q4 Could 'Make Or Break' The Company
Citron's Andrew Left Likes Amazon, Says He's Long
Microsoft Then And Facebook Now: Be Careful With Expectations (Seeking Alpha)

Facebook Inc (NASDAQ: FB) on Tuesday finally unveiled its "Instant Articles" feature.

The concept is simple: News organizations can post content directly on Facebook. Consumers can then interact with the story without leaving the Facebook webpage or mobile app.

As Facebook said in a post, "Fundamentally, this is a tool that enables publishers to provide a better experience for their readers on Facebook... Instant Articles lets them deliver fast, interactive articles while maintaining control of their content and business models."

The nine websites Facebook is working with for this launch include: The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild.

The New York Times was the first publisher to post an article. "The news publishers can either sell and embed advertisements in the articles, keeping all of the revenue, or allow Facebook to sell ads, with the social network getting 30 percent of the proceeds. Facebook is also permitting the news companies to collect data about the people reading the articles with the same tools they use to track visitors to their own sites," NYT said.

So what's the early buzz on Instant?

Some looked at the business aspect of it:

Other looked at how it can change media:

Some simply loved the fact that there was a conversation going on:

And of course, comments came from the peanut gallery:

Posted-In: Instant ArticlesNews Crowdsourcing Tech General Best of Benzinga


Related Articles (FB)

View Comments and Join the Discussion!