Stephanie McMahon Sells Over 800K Shares, WWE Ratings Continue To Struggle
The mecca of 'sports-entertainment' has been losing viewers recently. That has not stopped its first daughter from cashing in big time.
The Post reported that the sell off was done to help finance a home for McMahon, who has been married to part-time wrestler and Executive Vice President of Talent and Live Events Paul Levesque, better known to audiences as Triple H. The couple have been together on and off-screen for 13 years and married in 2003. They own residences in Connecticut, the home state of WWE, and Manhattan, the pseudo-home state of the company.
The sale was official on October 7, the same day WWE's flagship show - Monday Night Raw - received its lowest television ratings off the year. The three-hour show scored a 2.65 Nielsen (NYSE: NLSN) rating, which translates to about about 3.7 million viewers.
McMahon and her father, Vince, have seen their on-screen roles increase throughout the year, but the show's ratings have steadily declined. The presence of ESPN's (NYSE: DIS) Monday Night Football does not help its cause during the fall and winter months.
Total Divas recently debuted on E! (NASDAQ: CMCSA) cable network, another sign of the company's ever-growing entertainment side. A television network has been in the works for some time now, but among other setbacks, WWE has not finalized its rights fee or secure a cable provider.
This is not the first time this year McMahon has been selling off. Earlier in the summer, she sold over 277,000 shares for around $2.6 million. A little over a month ago, she sold nearly 20,000 shares, which brought in over $200,000 in earnings.
McMahon worked as a costume designer and model in her early years with the family business. In 1999, she took on a villainous on-screen role during the company's peak viewership years.
After starting a family ten years ago, she settled down in the backstage area, becoming a head writer and her now current role as Executive Vice President of Creative.
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