Yahoo Chose Apple's iPhone, MacBook Pro To Promote Mail Upgrade
And, as luck would have it, one multinational Internet corporation.
Some of the enhancements include:
- Quick actions when hovering over or selecting a message (for Web users).
- Free Disposable Addresses (previously only available to Mail Plus users).
- Up to 200 filters (also a Mail Plus feature that is now free).
- Free Offline Access with POP (yet another Mail Plus feature that has been carried over).
The Yahoo Mail app will allow users to customize their inboxes with a photo backdrop. Related messages will now be grouped together, which should allow users to view e-mails more easily.
These intriguing features are available to three mobile platforms: iOS, Android and Windows Phone. BlackBerry (NASDAQ: BBRY) was not included in the mix.
Even so, the three main platforms have been covered. But when it came time to promote its revised mail service, Yahoo did not use products from Google (NASDAQ: GOOG), Microsoft (NASDAQ: MSFT) or their partners. Yahoo only chose to use an iPhone and a MacBook Pro.
Yahoo also released a video to demonstrate the new mail features:
During the 30-second clip, partygoers e-mail their friends about a rooftop gathering using the aforementioned Apple products.
Yahoo CEO Marissa Mayer told Bloomberg that she hopes the company can get to the point where mobile provides the majority of the company's revenue.
But instead of equally promoting the new Yahoo Mail to all users, the firm has heavily skewed its promotional efforts toward the least-threatening smartphone maker. Unlike Google and Microsoft, Apple does not want to be a leader in search, mail or media.
This may be why Yahoo chose the iPhone over an Android phone from Samsung (OTC: SSNLF).
The notorious "cool factor" could have also played a role in the iPhone's inclusion.
Disclosure: At the time of this writing, Louis Bedigian had no position in the equities mentioned in this report.
Louis Bedigian is the Senior Tech Analyst and Features Writer of Benzinga. You can reach him at louis(at)benzingapro(dot)com. Follow him @LouisBedigianBZ
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