Apple and Samsung's Biggest Competitor Arrives This Week

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Over the last two years, very few smartphone manufacturers have been able to successfully challenge
AppleAAPL
and Samsung.
NokiaNOK
, which was once the world's largest cellular device producer, has struggled to earn consumer support for its Windows Phone 7 and Windows Phone 8 line of devices. The company has been making progress, selling
4.4 million Lumia devices
during the last quarter. As impressive as that may be, it pales in comparison to the
47.8 million units
that Apple sold during its first fiscal quarter. Depending on who you talk to,
BlackBerryBBRY
may not be performing any better. While the device has had
some success at retail
, analysts have been
very pessimistic
about the company's future. Motorola Mobility, now a
Google
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GOOG
company, has not been
performing any better
. If there was one positive growth story in 2012, it would have to be LG. The company's Nexus 4 handset (which was built for Google) sold
one million units
in one month. Again, this pales in comparison to the iPhone, but it is a solid effort. With so many failures and second-place contenders, there is only one global player left to forcefully compete with Apple and Samsung: HTC. HTC is set to release its long-awaited flagship handset, the HTC One, this week. The device features a 4.7-inch display, a
QualcommQCOM
Snapdragon 600 quad-core processor, 2GB RAM, 32GB storage and dual front speakers. Benjamin Ho, HTC's newest marketing chief (the third hired in less than two years), told
The Wall Street Journal
that the company has "lot of innovations but we haven't been loud enough." From this point forward, the company is done with being Quietly Brilliant.
Louis Bedigian is the Senior Tech Analyst and Features Writer of Benzinga. You can reach him at 248-636-1322 or louis@benzingapro.com. Follow him @LouisBedigianBZ
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