Research in Motion Abandons Its Name, Ticker

Going forward, Canadian tech giant Research in Motion

will no longer go by RIM -- instead the company will embrace BlackBerry fully, taking on the name of its devices as its corporate name. The name will also accompany a new ticker on the Nasdaq: BBRY. The company formerly known as Research in Motion is currently demonstrating its new BlackBerry 10 operating system at a launch event. Shareholders have evidently not been impressed, as shares of RIM have traded down over 2 percent during the presentation.