Apple's iPad Mini Tops Amazon's Kindle Fire in Daily Ad Impressions
Apple (NASDAQ: AAPL) has yet to reveal exactly how many iPad Mini units have been sold since the device was released last month. If the ad impressions are any indication, however, Apple is the clear winner in its battle against Amazon (NASDAQ: AMZN).
Millennial Media, a mobile advertising and data plataform for the app industry, has released the results of a study regarding the two tablets. The company measured daily ad impressions for Amazon's Kindle Fire in November 2011 and for the iPad Mini in November 2012. After examining that data, Millennial Media's Matt Gillis concluded that the Kindle Fire experienced an average daily growth of 19 percent. The iPad Mini grew even faster with an average daily growth rate of 28 percent.
"By our math it looks like Apple could have itself another massive holiday season," Matt Gillis, Senior VP of Millennial Media's Global Monetization Solutions, wrote in his report.
Looking ahead, Gillis believes that the "overall number of consumers who use tablets and connected devices should significantly increase."
"Rather than cannibalizing other tablet sales, we see the iPad Mini as a device that will simply expand the overall tablet market," he added. "Based on Nielson data from November, kids are asking for Apple products this holiday season. The number-one requested gift is the iPad and 48% of American kids want one for Christmas. The iPod Touch and the iPad Mini are close behind with 36% of American kids hoping they find one under their tree."
Gillis' findings correspond with another study that showed that the iPad Mini may actually raise demand for the tablet industry. Instead of cannibalizing the full-size iPad, the iPad Mini may actually team up with the larger model to cannibalize sales of future MacBooks.
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