Zynga Loses One Million Players Every Day

New ranking results suggest that Zynga

ZNGA

, the company behind FarmVille and Words With Friends, is losing one million players every day.

On October 1,

-- an independent researcher of metrics and trends -- reported that Zynga had

. As of today, October 24, AppData shows that Zynga has declined to 316 million MAU. Assuming that data is correct, it means that Zynga has lost

24 million players

in just 23 days. In addition to the loss of millions of players, Zynga has parted ways with

. The company has closed its Boston studio and eliminated the majority of its staff in Austin. Zynga hopes that it can offset its

by reducing overhead. Under the best of circumstances, this strategy might work. Unfortunately for Zynga, the games are

. Zynga's Chief Executive Mark Pincus was rumored to be interested in

, but these rumors have yet to come to fruition. Despite the company's troubles, Zynga managed to form new partnerships with Nokia

NOK

and Hasbro

HAS

. It is unknown how much revenue (if any) that the company will derive from these ventures.

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Momentum75.05

Growth4.14

Quality53.05

Value27.79

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