iPhone 5 Pre-Orders Gone in 60 Minutes

Despite the absence of a wow factor, pre-orders for Apple's

sold out in less than one hour on Friday, according to

. The pre-order sale began at 3:01am ET Friday morning. By contrast, the iPhone 4 and 4s each took about 20 hours to accomplish the same fete. Apple reported the phones would be available to ship in 2 weeks. Apple traded about 4 points above its all-time high of $685.50 in Friday's pre-market trading