Activision Publishing And Disney Interactive Announce Collaboration To Create Wreck-it Ralph™ Video Game
Get ready for classic arcade video game action with a whole new modern look and feel as Activision Publishing Inc., a wholly owned subsidiary of Activision Blizzard Inc., (Nasdaq: ATVI) and Disney (NYSE: DIS) Interactive today announced a collaboration to produce and distribute a Wreck-It Ralph™ video game. As a story extension to the highly anticipated upcoming blockbuster film of the same name from Walt Disney Animation Studios, the Wreck-It Ralph video game is set to inspire a whole new generation of young gamers as a classic, arcade-style side scroller featuring Ralph – the misunderstood villain of his own arcade game who sets out to prove he can be a hero too. Debuting this fall tied to the movie release, Wreck-It Ralph will bring all the fun from the big screen right into the living room for the Wii™ system from Nintendo, and the Nintendo 3DS™ and Nintendo DS™ hand-held systems.
"Wreck-It Ralph, as a brand entity, is perfectly suited for video game stardom," said David Oxford, Executive Vice President, Activision Publishing. "With the fantastic characters and creative atmosphere envisioned by Walt Disney Animation Studios, we know fans are going to love seeing their newfound favorite characters embark on an all-new side scrolling adventure."
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