Apple Set to Unveil New Product Today as Store Goes Down?

Apple's

is down again, igniting the usual firestorm of media attention, speculation, and consumer hopes that a new product is on its way.

thinks that Apple

might simply be in the process of adding the Nest thermostat. In fact, that's

, complete with a

that currently redirects to the "We'll be back" emblem. While there has been a lot of hype surrounding the Nest thermostat, I don't think I'll be the only Apple fan who's disappointed if that's the source for the store's maintenance. Frankly, I did not believe that Apple would make a big announcement today, not with WWDC just a couple weeks away. But all this hype for Nest? Yawn. Maybe it's time for the media to stop caring about every little move Apple makes. Update: Seconds before publishing this story, I refreshed the Apple store page. It was back online, but nothing appeared to have changed. I also refreshed the link that was supposedly for the Nest product page. It loaded fine. Consumers can now buy the Nest from Apple.com for $249.95. Yawn.