Google May Release Travel Search Product Following ITA Acquisition

Loading...
Loading...
Back in April, Google's
GOOG
acquisition of software airfare company ITA was approved by the Department of Justice. The purchase cost Google $700 million, but gave the internet giant access to powerful software used by companies such as Expedia
EXPE
and Kayak. According to
Tech Crunch
, Google has made it clear that it will use ITA's data to create new flight search tools. Tech Crunch writes, "One feature that we've heard is in development is a map-based search tool that will show flight prices from destinations. It's similar to Kayak's Explore feature." Still, Google will be required to continue to license ITA's software to airfare websites, as per the orders of the DOJ. Yet, with Google maps and ITA's software, Google may be able to create some powerful tools for traveling users.
Market News and Data brought to you by Benzinga APIs
Posted In: NewsM&ATechConsumer DiscretionaryDOJInformation TechnologyInternet RetailInternet Software & Services
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!

Loading...