Mr. Wonderful Says Twitter 'Is A Feature, Not A Business'

Famed investor and "Shark Tank" member Kevin O'Leary, was a guest on CNBC Thursday to talk about Twitter Inc's TWTR earnings.

According to O'Leary, Twitter's earnings report demonstrated that the company is more of a "feature" and not a "business." Specifically, O'Leary stated that Twitter receives so much free publicity from the election. Despite this fact, the company still isn't able to properly monetize its platform.

O'Leary went on to explain a unique index which he calls the "Shark Tank index," which is comprised of 32 small-cap private companies that use social media to interact and sell their products. He stated that Twitter continues to fall out of favor among the companies who are embracing Snapchat, Instagram, LinkedIn and Facebook Live.

"When I talk to those 32 CEO's [and ask] what's up with Twitter, they cite no growth," O'Leary said. "They have not been able to use it in a way to monetize it into consumer goods and services."

O'Leary said investors who bought Twitter's stock in the $20s are "hurting" and he thinks shares will drift towards the $12 level.

"I don't know what it takes to turn that thing around," he concluded. "I just don't know how to monetize it."