Apple Or Google - Who's Going To Conquer The Car Dashboard?

Loading...
Loading...

After fighting the smartphone wars, tech giants Google Inc GOOGL and Apple Inc.AAPL have found a new battleground in the car dashboard. Both companies are gearing up for outdoing each other in the in-car tech tech space with their respective products, Android Auto and Apple’ CarPlay.

 

Michael Andronico, Associate Editor at Tom's Guide, was on CNBC Monday to talk about the recent developments in both the platforms.

 

Android Auto Or Apple’s CarPlay – Which Will Emerge As The Winner?

 

“We think it’s going to be a very close race, no pun intended because you have got this Apple Car Play and Android Auto are going to be available on a lot of the same cars,” Andronico said. “Companies like Ford and Honda are both are going to support both platforms, they don’t want their drivers, their consumers to be locked out if they only have an iPhone or if they only have an Android phone. So, as far as who’s using the in-car software, I think it’s going to be very close between Apple Car Play and Android Auto.”

 

Will Consumers Be Interested In Having A Smart Dashboard Or A Self-Driving Car?

 

“I think specifically, a smart dashboard, there is demand for that,” Andronico replied. “That’s essentially what Car Play and what Android Auto bring to drivers, something where you have your phones core features right in front of you and you are not staring at your phones every two seconds. It’s actually designed to be safer, you get a quick glance at Google Maps, you get a very quick glance at who’s texting you, without looking down, without being distracted.”

 

He continued, “So, specifically talking about smart dashboards, there is a demand there, but moving to these self-driving cars that we have heard Google talk about, it would take a very long time I think to make those safe and I am not sure if the demand is there for that type of vehicle.” 

Loading...
Loading...
Market News and Data brought to you by Benzinga APIs
Posted In: CNBCMedia
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!

Loading...