As social media's footprint continues to grow in the business world, key company officers and executives continue to use it to interact with customers.
A handful have understood this for quite some time, and have acted accordingly.
Below are some of the most accessible leaders on Twitter, and be warned, some have been known to issue a "tweetstorm" or two. These executives not only post significant and actionable content regularly, but also respond to followers.
1) Elon Musk: CEO at Tesla Motors and SpaceX; Chairman at SolarCity - @elonmusk
2) Phil Libin: CEO at Evernote - @plibin
Ok, I'm totally biased, but this is the best business card case on the planet: https://t.co/TvC9g2wnm4 Super happy with how they turned out.
3) Spencer Rascoff: CEO at Zillow - @spencerrascoff
4) John Legere: CEO and President at T-Mobile - @JohnLegere
5) Tory Burch: Chairman and co-CEO at Tory Burch - @toryburch
6) Marc Benioff: Chairman and CEO at Salesforce - @benioff
7) Bill Gross: Chairman and CEO at Idealab - @bill_gross
8) Jeff Weiner: CEO at LinkedIn - @JeffWeiner
9) Marissa Mayer: President and CEO at Yahoo! - @MarissaMayer
10) Mark Cuban: Owner of the NBA's Dallas Mavericks, Landmark Theatres, and Magnolia Pictures - @mcuban
11) Pete Cashmore: CEO at Mashable - @petecashmore
12) Steve Forbes: Chairman and Editor-in-Chief at Forbes Media - @steveforbesceo
13) Rupert Murdoch: Chairman and CEO at News Corporation - @rupertmurdoch
14) Dick Costolo: CEO at Twitter - @DickC
15) Richard Branson: Founder of Virgin Group - @richardbranson
Bonus Round: Kai-Fu Lee: Founder of Innovation Works - @KaifuLee (he is very popular in China, so many of his posts are in Chinese)
© 2025 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.