Wrestlemania 32 Broke Social Media Records, But It's Not All Good News
The latest data from TickerTags indicates that World Wrestling Entertainment, Inc. (NYSE: WWE)’s Wrestlemania 32 set more than just attendance records. Social media was buzzing about the event at record levels as well.
TickerTags monitors social media sites to identify trends by searching for words or phrases that appear together in social media content, such as tweets.
This year’s Wrestlemania attendance came in at 101,763, up 32 percent from last year’s Wrestlemania. As it turns out, social media mentions of the event were up even more than that. Tweets related to Wrestlemania during the show were up 38 percent compared to last year, and Wrestlemania-related tweets were up more than 50 percent for the entire week.
The company was likely thrilled to see that organic social media mentions of “WWE NXT” and “WWE Network” were also up significantly from a year ago. WWE NXT mentions were up a staggering 267 percent year-over-year, while WWE Network mentions were up 11 percent.
One potential issue for WWE is that nearly half (48 percent) of all social media mentions of the WWE Network during Wrestlemania were negative, according to TigerTags data, with some customers expressing disappointment in stream quality and buffering issues.
Of note, Nielsen data from WWE shows that of the 1.3 million mentions of WrestleMania on Twitter during the broadcast, there were 2,415 mentions of issues with WWE Network -- less than 0.2% of activity.
Since Wrestlemania 32 aired on April 3, WWE’s stock is down 2.4 percent.
Disclosure: the author holds no position in the stocks mentioned.
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