While there has been a lot of negativity surrounding Twitter Inc TWTR as of late, the future of the company is almost certainly in "Live" content. Livestreaming could be a key catalyst to drive new users to the service.
Twitter has already secured a $10 million partnership with the NFL to live-stream games in the upcoming season and has ambitious plans to partner with up to 10 other leagues and networks, according to a recent Fortune article.
Monday, Twitter has announced it has secured a deal with CBS Corporation CBS to live-stream the networks coverage of the Republican and Democratic debates. As the popularity and engagement of Twitter has waned, its influence in politics still keeps it extremely relevant in the upcoming election.
"Twitter is the fastest way to find out what's happening in politics and to have a discussion about it," said Anthony Noto, Twitter's chief financial officer.
SunTrust analyst Bob Peck told CNBC that M&A activity surrounding Twitter is nearly "inevitable in 2017."
"I think it's still an intriguing asset. It is your best real-time search engine out there; it's also your news source so its great place to go. There's a few names that make sense: Apple Inc. AAPL, Google (Alphabet Inc GOOG GOOGL), Facebook Inc FB. So, it could happen, but with a new board and a new CEO, I think if there is M&A it will be after this year," Peck said.
SunTrust downgraded Twitter on Monday to Neutral from a Buy rating.
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