Apple (AAPL) Considers Adding GoPro (GPRO) To Its Portfolio

Talks of Apple

considering to acquire GoPro

has also been an added bonus to GoPro's shares soaring to 16 percent on Thursday. GoPro's market capitalization is now at $2.6 billion. Just earlier this week, the company had launched a new Amazon.com channel to deliver on-demand Go-Pro videos. GoPro has also been working to expand its live content with its acquisition of Vislink in January. FBR & Co. analyst Dan Ives stated that GoPro would fit like a glove into the Apple product portfolio. "We believe an acquisition of GoPro would make sense for Apple; action cameras are uniquely positioned at the intersection of Apple's smartphone, wearables, and multimedia offerings. Additionally, GoPro's new product cycles could open the door to areas where Apple's competitors are investing heavily (e.g., drones, VR), and Cupertino has been playing catch-up. We also see strategic value in GoPro being integrated with Apple's strong multimedia ecosystem (e.g., iTunes, Apple TV, etc.)." Ives also wrote in the note to clients on Thursday that buying GoPro whose stock has fallen 45 percent over the last few months amid record-high levels of short interest, would "make sense" for Apple. The analyst had suggested that the content produced by GoPro's amateur and professional users may also integrate well with Apple TV. Apple had $203 billion in its most recent quarter in cash equivalents. This includes short-term and long-term marketable securities. Shares of Apple were up 1 percent to $116.75 in recent trade. Could Apple and GoPro be a match made in heaven?