Criteo Is Potential Acquisition Target, Pacific Crest Says

On Tuesday, Pacific Crest released a note on

, which called the company a potential acquisition target. Analyst Evan Wilson believes the acquisition of Tedemis “is a good fit for Criteo as it complements its current online display retargeting offering with a new conversion channel.” The acquisition may help “expand Crieto's mix in verticals outside of e-commerce and travel,” according to the analyst. “The expansion of retargeting solutions into email increasingly positions Criteo to be an acquisition target itself,” said Wilson. Amazon had reportedly been

Criteo back in 2012. Sociomantic Labs, a direct competitor of Criteo in Europe, was acquired by Dunnhumby, which shows physical retailers could be interested. According to Wilson, “many of the acquisitions by enterprise companies have targeted email and social solutions...retargeting could be the next vertical of focus." Wilson has an Outperform rating and $55 price target on the stock. The shares are up 1.16 percent to $36.60 in Tuesday's trading, but the stock is still down 31 percent from February's closing price.