Wal-Mart Sets Its Eyes On Winning The Canadian Market

on Tuesday said that it will invest around C$500 million ($450 million) in 35 new supercenters between now and next January,

. Wal-Mart's investment will improve its distribution network and e-commerce projects, while creating 7,500 jobs across the country. Wal-Mart's retail footprint will grow to 15 million square feet from its current 14 million and will bring its Canadian store count to 395 from 389 by the end of January 2015. “Our associates across the country have done an incredible job this past year serving our customers and opening a record number of new stores and supercentres,” said Shelley Broader, Walmart Canada's CEO to Canadian media publications. “This year, we are ramping up our focus on lowering prices and helping customers lower their cost of living, as we continue to bring our supercentre format to more Canadians.”

Wal-Mart's move comes at a time when fellow American retailer

is struggling in the Canadian market after opening its first Canadian stores in mid-2013. "We gave all of our competitors [in Canada] a two-year notice. So, in that last two years, they've upped their game. They've cleaned up their stores. They've added more service. They've lowered their prices," Target CEO Gregg Steinhafel said in an interview on CNBC on January 13, 2014. "They got better. We're going to have to get better." Benzinga reached out to Brian Sozzi of Belus Capital Advisors to comment on how Wal-Mart's Canadian investments will affect Target Canada. “Wal-Mart is trying to stomp on the face of Target while it's laying on the ground in pain,” Sozia said via email. “These investments, theoretically, will widen the edge Wal-Mart already has on Target in Canada in areas such as logistics and price perception.”