In a report published Wednesday, Bank of America Merrill Lynch downgraded its rating on Electronic Arts
EA from Buy to Neutral, and slightly lowered its price target from $16.00 to $15.00.
BofA Merrill Lynch noted, “We are lowering our rating on EA to Neutral from Buy and lowering our price objective to $15, down from $16, based on 14x our FY13 EPS estimate of $1.08, comparable to our PO multiple on Activision. While the stock has sold off recently on Medal of Honor concerns, EA is up 15% from lows on 7/31 (vs. S&P 500 up 5%) and we have moved past the potential benefit of EA Sports titles (Madden and FIFA) releases. While early FIFA pre-order data is a positive, the period following the Medal of Honor release on 10/23 may be difficult for the stock given pre-order charts are highlighting other upcoming titles (incl. Halo, Call of Duty, Assassin's Creed, and Dishonored) in a very crowded holiday quarter.”
Electronic Arts closed on Tuesday at $12.68.
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EAElectronic Arts Inc
$156.520.66%
Edge Rankings
Momentum
78.25
Growth
32.29
Quality
31.36
Value
14.42
Price Trend
Short
Medium
Long
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