Ulta Beauty Inc (NASDAQ:ULTA) shares are trading lower $20.50 (8 percent) at $213.13 in Friday's session.
After Thursday's close, the company reported Q2 GAAP EPS of $1.83 that does not compare to Street estimates of $1.78. Sales came in slightly higher than expected and the company raised its FY 2017 outlook.
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That report isn't good enough in the eyes of Wall Street for the cosmetic retailer that has been under constant selling pressure since peaking in May at $310.00.
After a lower open, Ulta had a brief rally to $216.81 before swooning to $208.25. That marks the lowest level for the stock since May 2015 at $202.28. It rebounded off that low but has yet to make a new high for the session.