Samsung Wanted To Take Advantage Of 'Dull' iPhone; Plans Quickly Backfired


Crypto Whales Are Loading Up — Are You?

New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.


SAMSUNG ELECTRONIC KRW5000 (OTC: SSNLF) hoped smartphone consumers would be faced with two options: buy its advanced Note 7 or

ENTER TO WIN $500 IN STOCK OR CRYPTO

Enter your email and you'll also get Benzinga's ultimate morning update AND a free $30 gift card and more!

Apple Inc. (NASDAQ: AAPL)'s "dull" iPhone 7 with few upgrades and new features.

According to Bloomberg Technology, Samsung's executives were operating under the assumption earlier this year that the iPhone 7 wouldn't offer any new innovative features and would look similar to prior models. Samsung believed it faced a rare opportunity to "leap ahead" of Apple with an iPhone-killer device.

As such, Samsung's senior executives, including its phone chief D.J. Koh, accelerated the launch of the Note 7, which they felt would "dazzle" consumers and "capitalize on the opportunity." The new phone boasts a high-resolution screen, iris recognition security and a powerful and fast-charging battery.


FREE REPORT: How To Learn Options Trading Fast

In this special report, you will learn the four best strategies for trading options, how to stay safe as a complete beginner, ​a 411% trade case study, PLUS how to access two new potential winning options trades starting today.Claim Your Free Report Here.


However, Samsung's plans backfired — literally, as the rushed process resulted in dozens of phones catching fire. The company was forced to announce it will replace all 2.5 million phones already delivered to customers.

"What was supposed to be a triumph had turned into a fiasco," Bloomberg stated.

The recall of millions of devices wasn't Samsung's first major obstacle. As noted by Bloomberg, Samsung didn't necessarily have a game plan on how customers would actually get a replacement device.

"The battery issue arrived at the worst moment for Samsung and it seems like there was a delay in reacting to this communication crisis," Thomas Husson, an analyst at Forrester Research told Bloomberg. "This may indeed be due to the change in top management."

Full ratings data available on Benzinga Pro.

Do you have ideas for articles/interviews you'd like to see more of on Benzinga? Please email feedback@benzinga.com with your best article ideas. One person will be randomly selected to win a $20 Amazon gift card!


Crypto Whales Are Loading Up — Are You?

New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.


Posted In: Top StoriesTechMediaGeneralBloomberg TechnologyiPhone 7 Versus Note 7Note 7 FireSamsungSamsung Note 7