Verifone Systems Inc (NYSE: PAY) unveiled Curb, a ride-hailing app for taxis, in New York, Philadelphia, Miami-Ft. Lauderdale, San Jose, and the Washington D.C. area. According to the company, it represented the traditional taxi industry more competitive than ever with private car services.
Verifone Systems also indicated the number of taxis equipped with Curb has increased in Chicago and Los Angeles. The company added that the app is now live in 65 cities as Curb connects to over 50,000 taxis, and has been used by 100,000 professional taxi drivers.
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The company quoted several gains of the app like quick and easy ride-hailing from any iOS or Android smartphone, automatic e-payment with digital receipts, and predictable metered fares with no surge pricing.
Its SVP, Global Taxy Systems, Amos Tamam, said, "Curb is the best option for passengers who want the convenience of e-hail, but also want the safety and predictable pricing of traditional licensed taxis. It's also the first app with an advance booking feature for cabs, available today in most major markets, including New York City, Chicago and Los Angeles."
On Thursday, the stock advanced 1.37 percent.
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