Domino's Pizza, Inc. (NYSE: DPZ) indicated Monday that it was celebrating the summer season by offering 50 percent off all menu-priced pizza orders placed online for an entire week, starting today and run through July 17.
Domino's spokesperson, Jenny Fouracre, said, "Summer is a great time of the year for picnics, family gatherings and pool parties. Domino's is adding even more fun to those summer festivities by giving customers half off pizza when they use Domino's digital ordering channels."
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The company clarified that its 50 percent discount offer was available on menu-priced pizzas ordered through its digital ordering channels that included its website, and other apps.
The stock traded 0.47 percent higher on Monday.