Priceline Group Roars To New All Time High

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The Priceline Gorup Inc. (NASDAQ: PCLN) shares are trading higher by $60.50 at $1426.99 in Monday's session. After a higher open, it retreated only $0.51 to $1374.49 before continuing higher. It has went on to surpass its former all time high ($1395) that was made in August by a wide margin reaching $1429.86 so far. Today's rally is taking place on heavier than average volume as 537K shares have traded compared to its 20 day average of 590k with less than three hours remaining.

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Joel Elconin is the co-host of Benzinga;s #PreMarket Prep, a daily trading idea radio show.