AT&T Bets On Connected Cars

The Internet of Things is expected to become the future for mobile devices, with everything from household appliances to cars boasting an internet connection. Later this year, AT&T Corp (NYSE: ATT) is hoping to become a major player as this field develops by creating exclusive content for connected cars.Exclusive ContentAT&T Senior Vice President Chris Penrose said that the company will offer unique videos and games to connected automobiles in an effort to open up a new revenue stream within the Internet of Things. The service is expected to allow users to access new levels in their online games or provide unique shows that are only available from the back of a particular car.AT&T Partners With Big NamesSo far, the telecom giant has already signed eight carmakers on to the project, including big names like Ford Motor Co (NYSE: F) and General Motors Co (NYSE: GM). GM has already begun to roll out its own version of connected cars through its OnStar vehicle service, which traditionally gave drivers access to live operators for directions and emergency services. Targeted AudienceAT&T's connected car service could provide a new opportunity for content creators and advertisers, as the service would have a lot of insight into the people viewing the content. The car makers have vast knowledge about the type of people buying their products, making it easier for AT&T to target specific demographics with particular games and shows. The company is hoping to tailor the offerings based on the car model and even offer data specific to a user's particular car, like vehicle service updates.