SodaStream Deal Could Be 'Win-Win,' Says Citigroup

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Sodastream

(NASDAQ: SODA) are down 4.7 percent to $42.65 in Thursday's trading after Citigroup released a note on the possibility of a deal being struck.Analyst Wendy Nicholson believes a deal could be a “win-win” for SodaStream and its suitor, as Sodastream has lacked “the ability to really manage its growth from a supply chain perspective.”The analyst has “long-believed that branded partnerships are good for SODA - either with flavors (Kool-Aid, Country Time or Ocean Spray) or with other appliance manufacturers (Samsung or Kitchen-Aid) as they help broaden the appeal of SODA by leveraging brands that consumers are already familiar with.”