Deep Dive Into Baidu Stock: Analyst Perspectives (4 Ratings)


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During the last three months, 4 analysts shared their evaluations of Baidu (NASDAQ:BIDU), revealing diverse outlooks from bullish to bearish.

The table below provides a snapshot of their recent ratings, showcasing how sentiments have evolved over the past 30 days and comparing them to the preceding months.

BullishSomewhat BullishIndifferentSomewhat BearishBearish
Total Ratings31000
Last 30D10000
1M Ago20000
2M Ago00000
3M Ago01000

Insights from analysts' 12-month price targets are revealed, presenting an average target of $158.5, a high estimate of $180.00, and a low estimate of $133.00. Observing a downward trend, the current average is 7.58% lower than the prior average price target of $171.50.

Diving into Analyst Ratings: An In-Depth Exploration

The standing of Baidu among financial experts becomes clear with a thorough analysis of recent analyst actions. The summary below outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.

AnalystAnalyst FirmAction TakenRatingCurrent Price TargetPrior Price Target
Fawne JiangBenchmarkLowersBuy$180.00$210.00
Charlene LiuHSBCLowersBuy$145.00$157.00
Alicia YapCitigroupLowersBuy$176.00$181.00
Jiong ShaoBarclaysLowersOverweight$133.00$138.00

Key Insights:

  • Action Taken: In response to dynamic market conditions and company performance, analysts update their recommendations. Whether they 'Maintain', 'Raise', or 'Lower' their stance, it signifies their reaction to recent developments related to Baidu. This insight gives a snapshot of analysts' perspectives on the current state of the company.
  • Rating: Unveiling insights, analysts deliver qualitative insights into stock performance, from 'Outperform' to 'Underperform'. These ratings convey expectations for the relative performance of Baidu compared to the broader market.
  • Price Targets: Gaining insights, analysts provide estimates for the future value of Baidu's stock. This comparison reveals trends in analysts' expectations over time.

For valuable insights into Baidu's market performance, consider these analyst evaluations alongside crucial financial indicators. Stay well-informed and make prudent decisions using our Ratings Table.

Stay up to date on Baidu analyst ratings.

Delving into Baidu's Background

Baidu is the largest internet search engine in China with 84% share of the search engine market in September 2021 per web analytics firm, Statcounter. The firm generated 72% of core revenue from online marketing services from its search engine in 2022. Outside its search engine, Baidu is a technology-driven company and its other major growth initiatives are artificial intelligence cloud, video streaming services, voice recognition technology, and autonomous driving.

Baidu: Delving into Financials

Market Capitalization Analysis: Reflecting a smaller scale, the company's market capitalization is positioned below industry averages. This could be attributed to factors such as growth expectations or operational capacity.

Revenue Growth: Baidu displayed positive results in 3 months. As of 31 December, 2023, the company achieved a solid revenue growth rate of approximately 5.67%. This indicates a notable increase in the company's top-line earnings. When compared to others in the Communication Services sector, the company faces challenges, achieving a growth rate lower than the average among peers.

Net Margin: Baidu's net margin surpasses industry standards, highlighting the company's exceptional financial performance. With an impressive 5.38% net margin, the company effectively manages costs and achieves strong profitability.

Return on Equity (ROE): The company's ROE is below industry benchmarks, signaling potential difficulties in efficiently using equity capital. With an ROE of 0.77%, the company may need to address challenges in generating satisfactory returns for shareholders.

Return on Assets (ROA): Baidu's ROA lags behind industry averages, suggesting challenges in maximizing returns from its assets. With an ROA of 0.46%, the company may face hurdles in achieving optimal financial performance.

Debt Management: Baidu's debt-to-equity ratio is below the industry average at 0.35, reflecting a lower dependency on debt financing and a more conservative financial approach.

The Basics of Analyst Ratings

Analysts work in banking and financial systems and typically specialize in reporting for stocks or defined sectors. Analysts may attend company conference calls and meetings, research company financial statements, and communicate with insiders to publish "analyst ratings" for stocks. Analysts typically rate each stock once per quarter.

In addition to their assessments, some analysts extend their insights by offering predictions for key metrics such as earnings, revenue, and growth estimates. This supplementary information provides further guidance for traders. It is crucial to recognize that, despite their specialization, analysts are human and can only provide forecasts based on their beliefs.

This article was generated by Benzinga's automated content engine and reviewed by an editor.


27% profits every 20 days?

This is what Nic Chahine averages with his options buys. Not selling covered calls or spreads... BUYING options. Most traders don't even have a winning percentage of 27% buying options. He has an 83% win rate. Here's how he does it.


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Posted In: Analyst RatingsBZI-AAR