RH's Options Frenzy: What You Need to Know

Investors with a lot of money to spend have taken a bullish stance on RH (NYSE:RH).

And retail traders should know.

We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.

Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with RH, it often means somebody knows something is about to happen.

So how do we know what these investors just did?

Today, Benzinga's options scanner spotted 20 uncommon options trades for RH.

This isn't normal.

The overall sentiment of these big-money traders is split between 70% bullish and 30%, bearish.

Out of all of the special options we uncovered, 10 are puts, for a total amount of $629,970, and 10 are calls, for a total amount of $420,698.

Projected Price Targets

Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $220.0 to $350.0 for RH over the last 3 months.

Volume & Open Interest Development

Looking at the volume and open interest is a powerful move while trading options. This data can help you track the liquidity and interest for RH's options for a given strike price. Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of RH's whale trades within a strike price range from $220.0 to $350.0 in the last 30 days.

RH Option Activity Analysis: Last 30 Days

Noteworthy Options Activity:

About RH

RH is a luxury retailer operating in the $134 billion domestic furniture and home furnishing industry. The firm offers merchandise across many categories including furniture, lighting, textiles, bath, decor, children, and is growing the presence of its hospitality business (with 16 restaurant locations). RH innovates, curates, and integrates products, categories, services, and businesses across channels and brand extensions (RH Modern and Waterworks, for example). RH is fully integrated across channels, and is positioned to broaden its total addressable market over the next decade by expanding abroad, and with its World of RH digital platform (highlighting offerings outside of home furnishings), along with future offerings in color, bespoke furniture, architeture, media, and more.

In light of the recent options history for RH, it's now appropriate to focus on the company itself. We aim to explore its current performance.

RH's Current Market Status

• With a trading volume of 484,024, the price of RH is up by 0.82%, reaching $245.26.
• Current RSI values indicate that the stock is is currently neutral between overbought and oversold.
• Next earnings report is scheduled for 36 days from now.

What Analysts Are Saying About RH

5 market experts have recently issued ratings for this stock, with a consensus target price of $314.8.

• Maintaining their stance, an analyst from Baird continues to hold a Neutral rating for RH, targeting a price of $300.
• Consistent in their evaluation, an analyst from Goldman Sachs keeps a Sell rating on RH with a target price of $264.
• Consistent in their evaluation, an analyst from Barclays keeps a Equal-Weight rating on RH with a target price of $340.
• Maintaining their stance, an analyst from Wedbush continues to hold a Neutral rating for RH, targeting a price of $320.
• Consistent in their evaluation, an analyst from Loop Capital keeps a Hold rating on RH with a target price of $350.

Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest RH options trades with real-time alerts from Benzinga Pro.