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The Boston Beer Company, Inc. (NYSE:SAM) unveiled the 'Stop the Stigma' merchandise collaboration between TeaPot, Boston Beer's new line of cannabis-infused iced teas, and Peace Collective, a Canadian lifestyle apparel brand. Net proceeds from the merchandise go directly to Pardons Canada, a national non-profit that assists individuals with criminal convictions to obtain pardons, record suspensions, U.S. entry waivers and file destructions.
The Stop the Stigma capsule collection features limited edition co-branded merchandise, including a hoodie, a t-shirt and a tote bag with TeaPot and Peace Collective tags. For every $1,000 raised, Pardons Canada will have the means to remove a cannabis offense from one individual's file.
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The Canadian government began issuing pardons in 2019 for individuals convicted of simple cannabis possession and do not otherwise have criminal records, estimating that 250,000 citizens may be eligible, while the Cannabis Council of Canada estimated 500,000 individuals could be impacted.
"It is a privilege to introduce this new line of merch to the cannabis community through such a meaningful collaboration as Stop the Stigma," stated Paul Weaver, director and head of cannabis at The Boston Beer Company. "Everyone benefiting from legalized cannabis, even newcomers like TeaPot, have a responsibility to recognize the inequitable history of the industry and play a part in righting those wrongs. I am confident our drinkers will embrace the message behind this collaboration as we strive to stop the stigma and support Pardons Canada's excellent work."
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Photo: Courtesy of TeaPot
Crypto Whales Are Loading Up — Are You?
New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.