Needham Considers It Futile For Meta To Compete With TikTok, YouTube, Amazon, Google


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  • Needham's Laura Martin said Meta Platforms Inc's (NASDAQ:META) falling brand value is a lead indicator for rising customer acquisition costs, churn levels, and declining pricing power. 
  • The falling consumer brand value made her incrementally more cautious about META.
  • Kantar's 2022 Global Brand study concluded that the value of the Facebook brand fell from 6th in 2021 to 8th in 2022, and its total brand value fell 18% y/y, marking the most considerable y/y value destruction for any brand among the Top 10.
  • Also Read: TikTok President Reasons Why Copying The Former Will Not Be Conducive For Facebook
  • Martin was pessimistic about META's efforts to catch up with TikTok and, Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) YouTube in the video; and Amazon.com Inc (NASDAQ: AMZN) & Google in eCommerce.
  • She was also concerned over META's enormous spending to create metaverse reflecting its existential risks to its historical collection of businesses.
  • Martin saw that META's vision of the future would not play out eight years from now, forcing it to write off the enormous investments in 2022 and 2023.
  • Martin has a Hold rating on Meta with a price target of $160.87.
  • Price Action: META shares traded higher by 1.51% at $163.30 on the last check Friday.

Crypto Whales Are Loading Up — Are You?

New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.


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