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New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.
- Needham analyst Laura Martin re-rated Innovid Corp (NYSE:CTV), justifying why every portfolio should contain the shares.
- Martin expressed optimism over Innovid's TAM growth each year which is 5x faster than the AdTech industry's total combined revenue growth.
- She also emphasized how Connected TV (CTV) added $60 billion annually to AdTech's total addressable market (TAM), doubling its pre-COVID TAM.
- Reaggregating relevant target audiences to deliver unduplicated reach for advertisers is a core strength of AdTech, Martin assumed.
- Martin highlighted the substantial secular shift out of manual ad spending and into programmatic (i.e., automated) ad buying in the $240 billion U.S. digital advertising ecosystem.
- Martin added that there is a secular shift from traditional to digital advertising because it is more targeted, measurable, and post-COVID and can reach virtually every U.S. consumer.
- Price Action: CTV shares traded lower by 6.85% at $2.04 on the last check Friday.
Crypto Whales Are Loading Up — Are You?
New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.
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