Former professional soccer player David Beckham is set to release non-fungible tokens (NFTs) on the DigitalBits (CRYPTO: XDB) blockchain.
What Happened: According to a statement from DigitalBits on Thursday, the partnership with Beckham will cultivate new ways for the soccer star to connect with his fans across the world.
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“I have always taken pride in working with the best teams and I am so excited to work on my NFT collections and more innovations in the future," said Beckham.
DigitalBits is a fork of the Stellar Lumens (CRYPTO: XLM) blockchain created in November 2019. The enterprise-grade blockchain considers itself the “Blockchain of Brands” and the addition of Beckham as a global ambassador will likely help achieve this goal.
The athlete has a following of more than 138 million people worldwide and annual impressions that surpass 9 billion across Instagram, Meta Platforms Inc’s (NASDAQ:FB) Facebook, Weibo, and Douyin.
DigitalBits expects Beckham’s working relationships with Adidas AG – ADR (OTCMKTS: ADDYY), Maserati, Diageo (OTCMKTS: DGEAF), and Electronic Arts Inc. (NASDAQ:EA) will further enhance the blockchain’s global presence.
See Also: CELEBRITIES THAT OWN BORED APE YACHT CLUB NFTs
Price Action: DigitalBits native token XDB was trading 17% lower in the last 24 hours at a price of $0.523. The overall crypto market was back above $2 trillion after seeing a 2.29% increase in the last day.
Bitcoin (CRYPTO: BTC) was trading at $44,000 and Ethereum (CRYPTO: ETH) was trading at $3,100 as per the most recent data from Benzinga Pro.
Photo: Courtesy of Downing Street via Flickr