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Market cap: $44.12 billion
P/E: 20.38Nike is the largest sports apparel company in the world. Hence, an eventful sports year can have a significant impact on Nike's annual performance. The stock is currently up 14 percent year-to-date trading at its all time highs. Sterne Agee analyst, Sam Poser, told Benzinga that the Olympic years have historically been good for Nike and that the company is also rolling out new products and technologies. Thus, the uptrend is likely to continue in 2012 – assuming that the consumers follow their historical spending patterns. 2. Under Armour (NYSE: UA)
Market Cap: $3.66 billion
P/E: 42.93Under Armour is a rising name in the sports apparel business and the company has been able to become a prominent player in a relatively short amount of time. Under Armour is probably best know for its football gear, but it has increased the soccer and track and field product offerings. Hence, 2012 could be a breakthrough year for the company in many areas.The stock is up almost 10 percent year-to-date and trades over 43 times its trailing 12-month earnings. However, there might still be room on the upside, if the company manages to capture a larger market share from its competitors in 2012.
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P/E: 42.93Nike's European counterpart has a strong foothold in soccer and multiple Olympic sports. Thus, the year 2012 could be extremely successful for the German sports apparel giant. The company is one of the official partners of EURO 2012 tournament, which will give it a significant amount of TV exposure. 4. Comcast Corporation (NASDAQ: CMCSA)
Market Cap: $64.92 billion
P/E: 17.08Comcast owns 51 percent of NBCUniversal, which holds the U.S. TV rights for the 2012 Summer Olympics. The 2008 Olympic Games in Beijing became the most watched event in the U.S. TV history. If this trend continues, NBCUniversal and Comcast are likely to see a steep increase in its viewership.The stock is up 8 percent year-to-date with a nice uptrend within the past 30 days. High ratings during the Olympic Games could ensure that the positive trend carries over to the end of the next year.The traders should note that both major events, Olympic Games and Euro Championship, will take place in Europe. Hence, if the current Euro Zone crisis evolves into a recession, it might a have a negative impact on the sales of sports apparel and fan gear in the region. Additionally, potential slowdown in China could also hurt the sales of these products.
ACTIONITEMS:
Bullish:
Traders whobelieve that 2012 will be a positive year for sports related stocks might want to consider the followingtrades:
Traders who believe thatthe economic crisis in Europe outweighs the positive impacts of the sports events may consider alternative positions:
ProShares UltraShort MSCI Europe (NYSE: EPV) is an ETF that might help you profit from a potential economic slowdown in Europe. Neither Benzinga nor its staff recommend thatyou buy, sell, or hold any security. We do not offer investmentadvice, personalized or otherwise. Benzinga recommends that youconduct your own due diligence and consult a certified financialprofessional for personalized advice about your financialsituation.You can follow me on Twitter @TuomoKallio
Bullish:
Traders whobelieve that 2012 will be a positive year for sports related stocks might want to consider the followingtrades:
- Go long the stocks mentioned in the article.
- If you want to diversify, take a look at the Consumer Discretionary SPDR ETF (NYSE: XLY) that provides exposure to Nike and Comcast.
- The Olympic Games tend to increase the overall economic activity in the host country. iShares MSCI United Kingdom Index (NYSE: EWU) is a good way to play this.
Traders who believe thatthe economic crisis in Europe outweighs the positive impacts of the sports events may consider alternative positions:
- The shares of Nike have been rallying lately. Hence, taking a short position may be a good way to play the disappointment of the Olympic year.
Crypto Whales Are Loading Up — Are You?
New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.