Ballantyne Portfolio Company Buys Curb Taxi Media For Undisclosed Sum


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  • Ballantyne Strong Inc (NYSE:BTNhas announced that portfolio company Firefly Systems Inc has acquired Curb Taxi Media, a mobility media company in the U.S.
  • Ballantyne holds a $13 million preferred investment in Firefly, a privately-held company.
  • The acquisition will provide Firefly with access to over ten thousand top-of-car screens to significantly scale Firefly’s disruptive technology and network. 
  • The terms of the deal were not disclosed.
  • “This strategic acquisition gives our portfolio company, Firefly, the opportunity to accelerate the deployment of its screens in major cities across the U.S., and we believe this represents a significant growth opportunity for the business,” said Mark Roberson, Chief Executive Officer, Ballantyne Strong.
  • Ballantyne’s cash and equivalents totaled $22.3 million as of March 31, 2021.
  • Price action: BTN shares are trading lower by 2.35% at $4.99 on the last check Monday.

Crypto Whales Are Loading Up — Are You?

New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.


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