Netflix CEO Says Company Decided 'Not To Integrate ' With Apple


Crypto Whales Are Loading Up — Are You?

New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.


Streaming video provider Netflix, Inc. (NASDAQ:NFLX) made a decision not to allow its TV shows and movies to be shown on a future rival streaming service operated by Apple Inc. (NASDAQ:AAPL).

What Happened

ENTER TO WIN $500 IN STOCK OR CRYPTO

Enter your email and you'll also get Benzinga's ultimate morning update AND a free $30 gift card and more!

Netflix CEO Reed Hastings told reporters at its office in Hollywood the company made a decision "not to integrate" with Apple's service, CNBC reported. Netflix doesn't want to "get too distracted" with what its competitors are doing but still wants to "learn lessons" from any of their missteps.

Other media content makers that already offer a streaming platform like CBS Corporation (NYSE:CBS) may sell their content to be included in Apple's platform.

Why It's Important

Netflix is up against an "amazing, large, well-funded" company in Apple with "very significant efforts," Hastings said. The company will likely "come up with some great ideas" the executive says will have him "envious."


FREE REPORT: How To Learn Options Trading Fast

In this special report, you will learn the four best strategies for trading options, how to stay safe as a complete beginner, ​a 411% trade case study, PLUS how to access two new potential winning options trades starting today.Claim Your Free Report Here.


Consumers may end up the ultimate winner though as new competition helps create "a better industry," CNBC also quoted him as saying.

What's Next

Hastings also fielded questions related to its ambitions to enter the Chinese market. The CEO said he expects Netflix and other U.S.-based technology companies to be blocked in China "for a long time."

Netflix traded higher by 1 percent to $367.26 at time of publication.

Related Links:

Analyst: Video Service Highlights Apple's 'Law Of Large Numbers Problem'

Apple's Streaming Ambition Could Result In Disney CEO Iger Resigning From iPhone Maker's Board

Photo courtesy of Netflix.


Crypto Whales Are Loading Up — Are You?

New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.


Posted In: NewsTechMediaApple Streaming VideoCNBCReed Hastingsstreaming video