NEW YORK--(BUSINESS WIRE)--
Crossix Solutions, the leader in consumer-centric healthcare analytics
has partnered with Acxiom (NASDAQ: ACXM), an enterprise data, analytics
and software-as-a-service company to empower companies operating in the
health and well-being marketplace with cutting-edge Rx and OTC-based
analytics, audience reach and program measurement, with greater accuracy
and granularity than ever before. The partnership delivers a line of
breakthrough solutions that combine powerful analytics with the ability
to reach relevant audiences interested in their health and well-being
products and services.
Combining Acxiom's comprehensive and versatile consumer data sets with
Crossix's HIPAA-compliant technology has proven to be a natural fit.
"Data has a transformative power," said Scott Howe, Acxiom CEO. "It
helps companies do good business, but, better still, it can be used to
enrich people's lives, and that is precious. Our partnership with
Crossix brings data-driven approaches and innovative thinking to
healthcare providing incredible value for health and well-being
organizations and, most importantly, for consumers."
"This is a first-of-its-kind collaboration for the health and well-being
industry, founded upon a shared commitment to consumer value,
appropriate uses of data and innovation," said Asaf Evenhaim, CEO and
Co-founder of Crossix. "Now more than ever, it's imperative that
organizations operating in the healthcare marketplace focus on better
consumer engagement, experiences and outcomes while identifying
efficiencies, and this partnership equips them with the versatile and
powerful approaches they need."
Crossix and Acxiom have already developed 150 different predictive
models and processed over 35 billion unique data calculations, all
designed to advance consumer engagement and experiences, physician
communications and research initiatives. For instance, by connecting
consumer data to predictive health data, Crossix and Acxiom have
uncovered interesting insights about trends in treatment behavior –
including patient adherence to prescribed medication – across condition
categories. Beyond adherence specifically, the partner solutions help
companies engage consumers where they are with the relevant messaging,
support, and behavioral modification content they need.
To learn more about our partner solutions, contact us at [email protected].
About Crossix Solutions
Crossix partners with leading healthcare and media companies to plan,
measure, and optimize their marketing and communication initiatives.
With deep consumer and healthcare professional (HCP) expertise, Crossix
delivers hard-to-come-by audience and campaign insights to inform
strategic business decisions and ultimately, drive improved patient
outcomes. Data-driven and data-proven, Crossix's HIPAA-compliant
methodology and technology make critical connections between Rx, OTC,
medical, media, and consumer data to ensure more actionable
cross-channel measurement. Crossix leverages its proprietary data
network to pinpoint marketing initiatives that activate the right
audiences and generate incremental impact. Founded in 2004, Crossix is
headquartered in New York City. Visit www.crossix.com.
About Acxiom
Acxiom is an enterprise data, analytics and software-as-a-service
company that uniquely fuses trust, experience and scale to fuel
data-driven results. For over 40 years, Acxiom has been an innovator in
harnessing the most important sources and uses of data to strengthen
connections between people, businesses and their partners. Utilizing a
channel and media neutral approach, we leverage cutting-edge,
data-oriented products and services to maximize customer value. Every
week, Acxiom powers more than a trillion transactions that enable better
living for people and better results for our 7,000+ global clients. For
more information about Acxiom, visit Acxiom.com. Acxiom is a registered
trademark of Acxiom Corporation.
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