WASHINGTON--(BUSINESS WIRE)--
Home
Matters, the national movement focused on raising awareness and
funds to make "Home" a reality for all, is partnering with U.S. Bank to
launch an engaging video series to be crafted by Jesse Dylan's creative
firm Wondros
about the importance of access to safe, stable housing and communities.
"The Home Matters movement was launched two years ago to change the way
people think about where they live," said Dave Brown, CEO of Home
Matters. "There are many quality of life issues – from health to
education and financial success to public safety – which all have Home
as a common denominator. With these next videos, we'll get everyday
Americans talking about where they live and how important it is that
every American lives in a safe and nurturing environment."
U.S. Bank donated $75,000 to fund a video series to be produced by
Wondros in the coming months. Wondros will work with Home Matters and
U.S. Bank to develop a creative approach to talking about why where
people live is so important.
"Wondros sets out to help translate the issues and encourage an audience
to ask the underlying questions about a cause. The changing landscape of
housing in our country is a fascinating topic, and we look forward to
working with Home Matters and U.S. Bank to dig deeper," said Jesse
Dylan, founder, creative director and chief executive officer of Wondros.
Wondros has worked with some of the world's leading nonprofit
organizations to develop compelling videos and campaigns, including The
Open Society Foundation, TED, MD Anderson and ONE, among many others.
"We hope that our support of Home Matters encourages conversations about
the importance of Home, and having Wondros on board will go a long way
toward building awareness of the cause," said Melissa Borino, director
of community development for U.S. Bank. "U.S. Bank is committed to
helping families and individuals gain access to Home by providing
financial education, working with first-time homebuyers and supporting
the development of affordable rental housing in communities across the
country."
Last year U.S. Bank committed approximately $7 billion in tax-credit
equity and construction loans to support the development of affordable
rental housing nationwide, including projects with units specialized for
homeless, veterans and senior citizens, among other groups. The bank
also offers online financial education and specialized mortgage programs
for first-time homebuyers.
The John
D. and Catherine T. MacArthur Foundation has provided funding
support for the video series. The Foundation released a survey
last week which found that over half of all U.S. adults (55%) have had
to make at least one sacrifice in order to cover their rent or mortgage.
Such sacrifices include getting an additional job, deferring saving for
retirement, cutting back on health care and healthy foods, running up
credit card debt, or moving to a less safe neighborhood or one with
worse schools.
About Home Matters
About Home Matters® The Home
Matters® (www.HomeMattersAmerica.com)
movement was launched in 2013 by a group of visionary housing
professionals and leaders that identified a gap in public discourse.
Fundamental social challenges in our nation – from health to education,
to public safety, the economy and individual success – all have a common
denominator: their connection to Home. With a high-level, holistic
approach to housing, Home Matters underlines the link between Home and
these core societal issues such as health, education, safety, individual
success and the economy.
About U.S. Bank
U.S. Bancorp (NYSE: USB), with $410 billion
in assets as of March 31, 2015, is the parent company of U.S. Bank
National Association, the 5th largest commercial bank in the United
States. The Company operates 3,172 banking offices in 25 states and
5,016 ATMs and provides a comprehensive line of banking, brokerage,
insurance, investment, mortgage, trust and payment services products to
consumers, businesses and institutions. Visit U.S. Bancorp on the web at
usbank.com.
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