Apple Lowers Pricing On MacBooks

Apple (NASDAQ: AAPL) on Tuesday announced the release of the updated MacBook Pro with Retina display.

The MacBook Pro with Retina display will be 0.71-inches thin, and will come equipped with the latest Intel CPU. Furthermore, the low end will have double the RAM and additional hard disk/SSD storage space.

What's interesting about Tuesday's announcement is that Apple is starting to lower the pricing of its lower-end non-Retina display counterpart by $100. This allows Apple to be more price competitive, but it could end up weighing on gross profit margins.

Dell and Hewlett-Packard have lower average selling prices than Apple; for Apple to display interest in consumers that run on a tighter budget may spark debate among analysts as to whether or not Apple can retain its premium positioning in consumer electronics.

Apple is down by 0.37 percent in Tuesday's trading session.

Posted-In: News Management Tech

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