More Money, More Problems? Snapchat's Losses Have Widened As Its Sales Have Grown


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After much anticipation, Snap, the parent company of the social media platform Snapchat,

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filed its initial public offering (IPO) registration form with the U.S. Securities and Exchange Commission Thursday.Although Snap's IPO is much anticipate, it isn't being universally cheered on by the Street.

A Disappearing Act?

As noted by Statista, there are a lot of similarities between what the platform does with messages sent between users and management's handling of finances: They both disappear.

Throughout 2016 Snap lost $515 million, marking an increase from the $373 million the company lost in the prior year. On the other hand, revenue soared nearly seven-fold from 2015 to 2016 to $404 million and advertising revenue represented 96 percent of total revenue.

Granted, Snap is a young company and its business was built essentially from scratch in just a few short years. Nevertheless, Statista suggested that investors keep in mind the company's disclaimer in the business risk section of its prospectus, which reads: "We have incurred operating losses in the past, expect to incur operating losses in the future, and may never achieve or maintain profitability."

Revenue And Net Losses Per Quarter

Here is a look at Snap's revenue and net loss per quarter going back to Q1 of 2015:

  • Q1, 2015: Revenue $4 million, net loss $99 million.
  • Q2, 2015: Revenue $5 million, net loss $80 million.
  • Q3, 2015: Revenue $17 million, net loss $97 million.
  • Q4, 2015: Revenue $33 million, net loss $98 million.
  • Q1, 2016: Revenue $39 million, net loss $105 million.
  • Q2, 2016: Revenue 72 million, net loss $116 million.
  • Q3, 2016: Revenue $128 million, net loss $124 million.
  • Q4, 2016: Revenue $166 million, net loss $170 million.

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