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Detroit-based private equity firm Rockbridge Growth Equity announced the sale of Triad Retail Media, the global leader in digital retail media advertising, to Xaxis, the world’s largest programmatic audience company.
Xaxis is a wholly owned operating company of WPP, the world's largest communications services group with offices in 113 countries.
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"Rockbridge Growth Equity has been a valuable strategic partner for Triad," said Roger Berdusco, CEO of Triad Retail Media. "Through this partnership, we have been able to accelerate our growth, expand internationally and position Triad as the global leader in digital retail media."
Triad manages and delivers full-service creative, data and production digital media advertising campaigns to connect with shoppers at point-of-sale. More than 1,500 major global retail partners include:
- Wal-Mart Stores, Inc. (NYSE: WMT)
- Sam's Club
- eBay Inc (NASDAQ: EBAY)
- CVS Health Corp (NYSE: CVS)
- Staples, Inc. (NASDAQ: SPLS)
- Kohl's Corporation (NYSE: KSS)
- Toys"R"Us
Rockbridge Growth Equity was founded in 2007 by Brian Hermelin, Kevin Prokop and Quicken Loans and Rock Ventures Founder and Chairman Dan Gilbert. The firm invests in companies that specialize in financial and business services, consumer-direct marketing, and sports, media & entertainment industries.
Triad Retail Media was founded by Greg Murtagh in 2004 and was the first company to create nationally monetized digital media programs for retailers and brands.
Since Rockbridge and Triad Retail Media partnered in late 2012, Triad’s revenue and profits have more than tripled.
Crypto Whales Are Loading Up — Are You?
New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.