Amazon Launches Most Affordable Kindle For $79.99

Amazon.com, Inc. (NASDAQ: AMZN) launched the all-new Kindle, making its most affordable reader thinner, lighter, and with twice the memory as the previous generation. Interestingly, the device comes for the same price, i.e. $79.99. According to the company, Kindle is offered in your choice of black or white and is available at

Amazon's Kindle GM, Arthur van Rest, commented, "Tens of millions of readers around the world have Kindle e-readers and today, we're excited to make our most affordable Kindle even better, while keeping the same breakthrough price point. With a thinner and lighter design, twice the memory, and all the features customers love about Kindle, it has never been a better time to be a reader."

The online retailer claimed the all-new Kindle is thinner and lighter and has twice the memory compared to the previous generation device. The company indicated that the gadget is now available in black and white color options, and that the new Kindle features a more rounded design, making it easy and comfortable to hold in one hand at any angle for extended reading sessions.

Amazon said unlike reflective tablet and smartphone screens, the high contrast touchscreen display on Kindle eliminated glare in any setting, even in direct sunlight. The company indicated that its recent studies have shown that evening exposure to blue light from backlit screens like tablets and smartphones could suppress the body's production of melatonin, a naturally occurring hormone that helps the body fall asleep.