How Are Competitors Responding To Amazon Prime Day?

Amazon.com, Inc. (NASDAQ: AMZN) on Wednesday held its first ever "Prime Day" which promised its Prime members "more deals than Black Friday."Some of the exclusive deals included 39 percent off an LG Electronics 32-Inch 720p Smart LED TV and 28 percent off a GoPro HERO4 BLACK Value Bundle.Wal-Mart Responds In AdvanceAmazon's Prime Day has been advertised to its community ahead of the event. In response, Wal-Mart Stores, Inc. (NYSE: WMT) hosted its own one day special. While doing so, the retailer took shots at Amazon by stating that its sales require "no upfront fees," a reference to Amazon Prime's annual membership cost. Wal-Mart also advertised buyers can pick up their orders "as soon as today," implying buyers can make use of its buy online and pick-up in store concept, rather than wait two days for Amazon to deliver its goods.Wal-Mart also offered similar deals on electronics and thousands of every day items. Other Retailers Jump In To The FrenzyDansdeals.com, a popular website that discusses special deals and promotions noted Macy's, Inc. (NYSE: M) is holdings some sales of its own. The blogging site directed its viewers to a "Black Friday In July" like- sale where a Ralph Lauren Packable Raincoat was on sale for $15.94, down from $125.Macy's is likely hosting its own sales to counter Amazon's sales which also include a 30 percent clothing, shoes, watches and other accessory sales.Not to be outdone by its rivals, Target Corporation (NYSE: TGT) is also hosting its own sales. In fact, the company extended its sales (which include BOGO 50 percent off clothes, shoes and accessories and an extra 10 percent off with a promo code) until Saturday.Finally, Best Buy Co Inc (NYSE: BBY) is also hosting its own sales with up to 25 percent off HDTVs, $50 to $150 off laptops, among others.