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Broadband network company Sandvine just released its bi-annual report on Internet network traffic patterns, and some familiar names continue to dominate the game. The report includes both upstream and downstream traffic share data for the first half of 2015, as well as mobile traffic data.
Upstream Versus Downstream
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It’s important for readers to understand the terminology that Sandvine uses in the report. Total network traffic can be broken down into two classes: upstream traffic and downstream traffic.
Upstream traffic refers to data that is send from a computer or network and includes outgoing data such as email messages, file uploads or data sent over the internet while playing an online game.
In contrast, downstream data refers to data that is received by a computer or network and includes received email messages, downloaded files or simply visiting websites.
The Numbers
According to the latest Sandvine numbers, Netflix, Inc. (NASDAQ: NFLX) now accounts for over one third of all aggregate upstream and downstream traffic on fixed networks during peak evening hours. Google Inc (NASDAQ: GOOG)(NASDAQ: GOOGL)'s YouTube accounts for the second most aggregate traffic, with only a 14 percent share.
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Apple Inc. (NASDAQ: AAPL)'s iTunes, Facebook Inc (NASDAQ: FB) and Amazon.com, Inc. (NASDAQ: AMZN)'s Amazon Video also land in the top ten aggregate traffic spots.
Netflix, YouTube, and iTunes all gained aggregate traffic share since Sandvine’s last report. Facebook and Amazon Video’s aggregate traffic shares are both down since the previous report.
Mobile Numbers
Among mobile traffic, YouTube takes the top spot, accounting for more than 19 percent of aggregate traffic. Facebook takes a close second place with over 16 percent aggregate traffic share, but leads the way in Upstream traffic with nearly a 19 percent share.
Pandora Media Inc (NYSE: P) also takes a top ten spot in aggregate traffic.
YouTube gained share and jumped Facebook to take over the top aggregate mobile traffic position since Sandvine’s previous report. Google Cloud was the only other aggregate mobile share gainer in the top 10 since the last report.
Disclosure: the author holds a short position in Amazon.
Crypto Whales Are Loading Up — Are You?
New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.