PFSweb and AgilOne Partner to Bring Predictive Data Science to Online Brands and Retailers

AgilOne, the predictive marketing cloud company, and PFSweb, Inc. (NASDAQ: PFSW), a global provider of end-to-end eCommerce solutions, today announced that the companies have partnered to help their clients improve customer retention rates and increase their eCommerce sales. Through the partnership, PFSweb has built an Omni-Channel Marketing Database, powered by AgilOne, to conduct customer behavioral analysis. The new offering allows brands and retailers to: Optimize the customer journey by delivering personalized experiences Find and retain customers with highly targeted promotions and messaging Uncover cross-selling and up-selling opportunities based on predictive analytics Encourage single-channel shoppers to engage and make purchases across all channelsPFSweb's Digital Agency Services group provides marketing strategy and deployment services that give clients a 360-degree view of their customers and helps build a personalized experience through all customer touch points. AgilOne provides a predictive marketing platform that helps everyday marketers to acquire, nurture and maintain more profitable customer relationships across all channels. The partnership with AgilOne will enable PFSweb's clients to leverage the power of both digital and retail customer data to deliver more relevant campaigns and content. In addition, clients can now utilize this real-time data from brand interactions and predictive analytics to execute messaging to the current context at the moment of engagement. "Together we are working to create a positive shopping experience, which can ultimately yield bigger returns for a wider range of online brands and retailers," said AgilOne CEO Omer Artun, Ph.D. "The partnership between PFSweb and AgilOne will help more marketers deliver highly relevant and personalized campaigns that create customers for life."