UPDATE: Apple, IBM Unveil 10 Apps for Gov't, Businesses

Apple® and IBM today deliver the first wave of IBM MobileFirst for iOSsolutions in a new class of made-for-business apps and supporting cloudservices that bring IBM's big data and analytics capabilities to iPhone® andiPad® users in the enterprise. IBM MobileFirst for iOS solutions are nowavailable to enterprise customers in banking, retail, insurance, financialservices, telecommunications and for governments and airlines, thanks to anunprecedented collaboration between Apple and IBM. IBM clients todayannouncing support for IBM MobileFirst for iOS solutions include: Citi, AirCanada, Sprint and Banorte.“What we're delivering aims directly at the new quest of business—smarttechnologies that unlock new value at the intersection of big data andindividual engagement,” said Bridget van Kralingen, senior vice president, IBMGlobal Business Services. “Our collaboration combines IBM's industry expertiseand unmatched position in enterprise computing, with Apple's legendary userexperience and excellence in product design to lift the performance of a newgeneration of business professionals.”“This is a big step for iPhone and iPad in the enterprise, and we can't waitto see the exciting new ways organizations will put iOS devices to work,” saidPhilip Schiller, Apple's senior vice president of Worldwide Marketing. “Thebusiness world has gone mobile, and Apple and IBM are bringing together theworld's best technology with the smartest data and analytics to helpbusinesses redefine how work gets done.”In targeting key opportunities and priorities within industries, IBMMobileFirst for iOS apps take enterprise mobility a level deeper, helpingemployees access their company's full capabilities wherever they interact withclients—faster, easier and more securely than ever before.Built exclusively for iPhone and iPad, IBM MobileFirst for iOS apps aredelivered in a secure environment, embedded with analytics and linked to coreenterprise processes. The apps can be customized for any organization andeasily deployed, managed and upgraded via cloud services from IBM specificallyfor iOS devices, with security across the data, app and device. This firstsuite of IBM MobileFirst for iOS solutions are now available across multipleindustries, with additional apps being continuously designed and developed: * Plan Flight (Travel and Transportation) addresses the major expense of all airlines—fuel—permitting pilots to view flight schedules, flight plans, and crew manifests ahead of time, report issues in-flight to ground crews, and make more informed decisions about discretionary fuel. * Passenger+ (Travel and Transportation) empowers flight crews to offer an unmatched level of personalized services to passengers in-flight—including special offers, re-booking, and baggage information. * Advise & Grow (Banking and Financial Markets) puts bankers on premise with their small business clients, with secure authorization to access client profiles and competitive analyses, gather analytics-driven insights to make personalized recommendations, and complete secure transactions. * Trusted Advice (Banking and Financial Markets) allows advisors to access and manage client portfolios, gain insight from powerful predictive analytics—in the client's kitchen or at the local coffee shop, rather than the advisor's office—with full ability to test recommendations with sophisticated modeling tools all the way to complete, secure transactions. * Retention (Insurance) empowers agents with access to customers' profiles and history, including an analytics-driven retention risk score as well as smart alerts, reminders, and recommendations on next best steps and facilitation of key transactions like collection of e-signatures and premiums. * Case Advice (Government) addresses the issue of workload and support among caseworkers who are making critical decisions, one family or situation at a time, on the go. The solution adjusts case priorities based on real-time analytics-driven insights, and assesses risk based on predictive analysis. * Incident Aware (Government) converts an iPhone into a vital crime prevention asset, presenting law enforcement officers with real-time access to maps and video-feeds of incident locations; information about victim status, escalation risk, and crime history; and improved ability to call for back-up and supporting services. * Sales Assist (Retail) enables associates to connect with customer profiles, make suggestions based on previous purchases and current selections, check inventory, locate items in-store, and ship out-of-store items. * Pick & Pack (Retail) combines proximity-based technology with back-end inventory systems for transformed order fulfillment. * Expert Tech (Telecommunications) taps into native iOS capabilities including FaceTime® for easy access to expertise and location services for route optimization to deliver superior on-site service, more effective issue resolution and productivity as well as improved customer satisfaction.“Mobile innovations are driving profound impact on how Citi delivers superiorclient experiences, particularly those that extend our enterprise expertiseall the way to the point of customer contact,” said Heather Cox, Chief ClientExperience, Digital and Marketing Officer for Global Consumer Banking at Citi.“There's terrific energy in our collaboration with IBM and Apple around thegoal of equipping our professionals with mobile capability that will createnew competitive advantage and enable us to re-imagine how we share ourknowledge to improve the quality of life for our clients.”To supplement the IBM MobileFirst for iOS apps, the partnership between Appleand IBM offers business customers additional levels of capability integratedfor enterprise mobility, including: * Mobile Platform and Enterprise Integration—Leveraging IBM's global industry consulting expertise, client experience design and enterprise systems integration from analytics, workflow and cloud storage, to fleet-scale device management, security and integration. Enhanced mobile management includes a private app catalog, data and transaction security services, and productivity suite for all IBM MobileFirst for iOS solutions. In addition to on-premise software solutions, all these services will be available on Bluemix—IBM's development platform on the IBM Cloud Marketplace. * Supply, activate and manage—Streamlined end-to-end procurement, deployment and lifecycle management—at scale; along with cloud solutions for enterprise security, device management, and data and process integration. IBM Global Financing leasing options and services to allow organizations to keep pace with latest device releases. * AppleCare for the Enterprise—Providing IT departments and end users with 24/7 assistance for their devices from Apple's award-winning customer support group, with on-site service delivered by IBM.For more information regarding the new Apple and IBM solutions, please visitwww.ibm.com/mobilefirst/us/en/mobilefirst-for-ios.html orwww.apple.com/business/mobile-enterprise-apps/.