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The holiday shopping season is in full effect, and that means big sales for TV-connected devices. HDMI dongles are by far the cheapest, but which one will come out on top?
"It seems to me like Roku is the market leader there and they're probably going to continue to keep [that] share," Albert Fried analyst Rich Tullo told Benzinga.
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Dan Miller, senior analyst and founder of Opus Research, is generally a fan of Amazon.com, Inc. (NASDAQ: AMZN), but worries that the Fire TV Stick arrived too late.
"Maybe Echo could do some of the things that Fire TV does?" Miller questioned. "It seems like it's a powerful, inexpensive way to hook your TV into all the resources."
Tech industry expert and analyst Jeff Kagan thinks that TV-connected devices will change many times over the next five to 10 years, but he's not sure who will come out on top.
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"I don't really know who's gonna win this year," Kagan told Benzinga. "I'm just excited to see it all."
Problems At Every End
Rob Enderle, principal analyst at Enderle Group, thinks that all three manufacturers -- Amazon, Google Inc (NASDAQ: GOOG)(NASDAQ: GOOGL) and Roku, Inc. -- have issues they must overcome in order to win.
"Google has more reach, but they're not really marketing theirs very much," Enderle told Benzinga. "Amazon isn't marketing theirs a ton either. They seem to be focusing more on their phone and tablet at the moment. Roku is marketing, but they're a much smaller company. These guys are really not coming at the market [in] the same way."
Enderle said that if any one of these firms increased its marketing efforts, that company would probably win the quarter.
"But Roku can't really afford [to spend] more," Enderle added. "Google can't spell marketing and Amazon is currently spending its marketing on other products. The end result is going to be a crapshoot."
Disclosure: At the time of this writing, Louis Bedigian had no position in the equities mentioned in this report.
Image Credit: ปรัชญา สิงห์โต, Flickr
Crypto Whales Are Loading Up — Are You?
New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.