DwellStudio Partners with Klaussner Home Furnishings And Magnussen Home Furnishings To Reach New Audiences With Fashion-Forward Modern Furnishings Line

DwellStudio, a design brand for fashion-forward modern furnishings, today announced new licensing partnerships with Klaussner Home Furnishings and Magnussen Home Furnishings. The trend-forward lifestyle brand will unveil American-made upholstery from Klaussner's Comfort Design division and a signature case-goods offering from Magnussen at High Point Market in April as part of its 2015 collection. DwellStudio's collaboration with two of the most-respected manufacturers in the furnishings industry will bring exceptional quality and trend-setting modern design to a broader customer base at compelling prices. The modern design retailer will also debut collections in new categories including dining, home office and bedroom case goods. “With so much beautiful interior design imagery available online, consumers have more access than ever to ideas and inspiration for furnishing their homes,” noted Christiane Lemieux, founder and creative director of DwellStudio. “Social channels and sites like Pinterest are driving a dramatic increase in the consumer's interior design IQ and, accordingly, we are seeing much more demand for designer looks at competitive prices. Our collaborations with Klaussner and Magnussen are important steps in addressing this tremendous opportunity in the home furnishings marketplace.” Through supply chain optimization, vertical manufacturing and state-of-the-art logistics, DwellStudio is focused on creating groundbreaking designs at compelling price points without compromising quality or design. DwellStudio will unveil its new collections in partnership with Klaussner and Magnussen at April High Point Market in the Klaussner and Magnussen showrooms. “We are pushing boundaries, altering the supply chain, and working closely with Klaussner and Magnussen to produce a collection that offers the consumer the perfect balance of quality, design and accessibility,” added Lemieux. “We will continue to delight our existing customers with the trusted DwellStudio style and quality that they love while also introducing DwellStudio to new audiences of design enthusiasts.” In addition to the partnerships with Klaussner and Magnussen, DwellStudio will continue its licensing agreements in 2015 with Robert Allen for fabrics, Global Views for decorative accessories and Surya for rugs.