The Coca-Cola Company's 'Surge' Comeback Causes Social Media Stir


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Fans of the 1990s got a pleasant surprise last week when The Coca-Cola Company (NASDAQ: KO) brought back a citrus-flavored soda named Surge.

It didn’t go unnoticed: The entirety of the limited supply sold out on Amazon within hours and was selling later on eBay for much higher prices.

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The catch here is that the product was brought back purely by customer demand, and Coke relied almost exclusively on social and digital media -- not traditional forms of advertising like television ads and billboards.

Understandably, Surge's renaissance had a major impact on Twitter.

Some users talked about buying it:

There was a lot of general excitement:


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And a few had other suggestions for comebacks:


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Posted In: MediaAmazonCokeEBAYsocial mediasocial media curationSurge